ConFuzzled

ConFuzzled Dealers Den Focus Group

Your Voice Matters – Shape the Future of the Dealers Den

Following valuable feedback from ConFuzzled 2025, we’re excited to announce the formation of the Dealers Den Focus Group – a dedicated partnership between dealers and ConFuzzled leadership to continuously improve the dealer experience.

What is the Dealers Den Focus Group?

The Dealers Den Focus Group is a structured forum bringing together 8 dealer representatives with our Associate Director for Dealers Den, Head of Dealers Den, and a rotating Convention Director to identify improvements, solve challenges, and enhance every aspect of the dealer experience at ConFuzzled.

This isn’t just another feedback channel – it’s a solutions-focused partnership with direct access to decision-makers who can implement real changes.

Why We’re Creating This Group

We’ve heard your feedback from ConFuzzled 2025. You’ve told us about challenges with:

  • Communication and transparency
  • Table allocation and pricing
  • Queue management and visitor flow
  • Application and selection processes
  • Setup and operational support
  • The impact of table placement on sales

The Focus Group represents our commitment to not just listening, but actively working with dealers to address these concerns and build a better Dealers Den experience together.

How It Works

Group Structure

  • At least 11 members:
    • At least 8 dealer representatives
    • Head of Project Management
    • Head of Innovations
    • 1 Convention Director (rotating attendance)

Dealer Representation

We’re seeking a balanced mix of perspectives:

  • At least 3 established dealers (3+ years at ConFuzzled)
  • At least 3 newer dealers (1-2 years experience)
  • At least 2 unsuccessful applicants from ConFuzzled 2025

Meeting Schedule

  • 3 online meetings between November and April
  • 1 post-convention review meeting in late June/early July
  • No homework or preparation required – just bring your experience and honest feedback

Director-Level Commitment

One of our three Convention Directors will co-chair each meeting, demonstrating our serious commitment to implementing meaningful changes based on your input.

What We’ll Discuss

The Focus Group will tackle the issues that matter most to dealers:

  • Application & Selection: Making the process clearer and fairer
  • Table Allocation: Improving the system for assigning table spaces
  • Pricing Structure: Reviewing and refining our pricing approach
  • Operations & Logistics: Streamlining setup, operation, and teardown
  • Communication: Enhancing how we communicate before, during, and after the convention
  • Queue Management: Improving visitor flow and reducing wait times
  • Support & Resources: Ensuring dealers have the help they need when they need it

Who Can Apply?

We welcome applications from:

Established Dealers

  • You’ve dealt at ConFuzzled for 3 or more years
  • You understand our systems and can provide historical perspective
  • You’ve seen what works and what needs improvement

Newer Dealers

  • You’re in your first or second year dealing at ConFuzzled
  • You bring fresh eyes and new perspectives
  • You can help us understand the new dealer experience

Unsuccessful Applicants (2025)

  • You applied to deal at ConFuzzled 2025 but weren’t selected
  • Your perspective on the application process is invaluable
  • You can help us improve accessibility and fairness

We particularly encourage applications from dealers with:

  • Different product types and business models
  • Varying accessibility requirements
  • Diverse backgrounds and experiences

Your Commitment

Joining the Focus Group requires:

  • Attendance at minimum 2 of the 3 scheduled meetings and the one post-con meeting (online)
  • Constructive participation in discussions
  • Honest feedback based on your experience
  • Confidentiality regarding group discussions until outcomes are announced
  • 12-month term (with option to renew once)

How to Apply

Ready to make a difference? Here’s how to join:

  1. Complete the application form: Apply Here
  2. Application deadline: 15th November 2025
  3. Notification: We’ll contact all applicants within one week of the deadline
  4. First meeting: Early December 2025

What we’ll ask in your application:

  • Your dealing experience and history with ConFuzzled
  • What products you sell and your business type
  • Why you want to join the Focus Group
  • What improvements you’d most like to see
  • Your availability for online meetings

Annual Membership Refresh

To ensure fresh perspectives and continued engagement:

  • Half positions rotate annually (after the first year)
  • Other half positions retained for continuity
  • Outgoing members are thanked publicly and can reapply after a gap year
  • This ensures both stability and new voices in our ongoing dialogue

Our Commitment to You

When you join the Focus Group, we promise:

✓ Your voice will be heard – Direct access to decision-makers who can implement changes

✓ Transparent communication – We’ll explain what can be changed, what can’t, and why

✓ Visible action – You’ll see real improvements based on Focus Group discussions

✓ Respect for your time – Efficient, productive meetings with clear outcomes

✓ Recognition – Your contribution to improving ConFuzzled will be acknowledged, and members of the group will be given a free upgrade to Sponsor registration for 2027 as a thank you for their time

Expected Outcomes

Through this Focus Group, we aim to achieve:

  • Improved dealer satisfaction through addressing core concerns
  • Practical improvements that make a real difference to your experience
  • Stronger relationships between dealers and ConFuzzled leadership
  • Reduced friction in application, setup, and operational processes
  • Better-informed decisions based on dealer expertise and insights
  • A model for engagement that continues year after year

Questions?

For more information about the Dealers Den Focus Group, please contact:

📧 Email: DealersVoice@ConFuzzled.org.uk

We’re committed to making the Dealers Den experience better for everyone. Your expertise, insights, and passion are essential to achieving this goal.

Together, let’s build an even better Dealers Den for ConFuzzled!