1. Read the Terms and Conditions of the Dealers’ Den and Prohibited Items you will be asked to sign a form agreeing to abide by these terms at the con when you sign in for your table.
2. Register as an attendee of ConFuzzled for the entire convention.
3. Once you have registered, log into your registration page.
4. Click the Dealers’ Den option on the top right-hand side.
5. Fill out all parts of the Dealers’ Registration page.
6. Submit your registration.

• You must be a fully paid attendee of ConFuzzled to be approved for a table in the Dealers’ Den
• Day Ticket attendees are not able to apply to have a table through the Dealers’ Den. They can however, apply for a chance to have a Pop-Up Shop.
• Registering for a table does not guarantee you a table.
  • Please do not purchase stock before you receive a confirmation that you have a table, this will be an email that you will receive once your payment for the table has been confirmed.
• All table payments are made through our registration system
• Like registration payments, a Dealers’ Den table can be refunded within the 14-day cooling-off period offered by ConFuzzled UK Ltd.
• Paid Den tables after the 14-day cooling-off period are non-refundable.
• If you cancel your table You will not be able to sell it on.

1. Once your application along with your portfolios has been submitted the team will do an initial screen to ensure the applications have been completed correctly.
   • If an application has been filled in incorrectly there is a risk that the application will not be considered.
2. After the registration period has passed all applications will be submitted to the Curation Committee for assessing against our screening criteria
3. Unsuccessful applicants will be informed if their application did not pass and a brief explanation
   • There will then be a 72-hour appeal period where you can submit an enhanced portfolio with any extra information to support your application.
     • Appeals are handled by the Heads of the Dealers Den, Associate Director of Attendee Activities and the Directors.
4. If your appeal is successful your application will be automatically moved to the next stage. If you are unsuccessful you will be informed of the decision.
5. Successful applications will be entered into a lottery and table allotted accordingly.
   • If the number of applicants exceeds the number of tables after the lottery the applicants who cannot be fitted in will be added to a waiting list and informed.
     • If an applicant who is next on the lottery draw has requested two tables and this is not available they will be added to the waiting list.
       • If there are this point that any applicant who applied for two tables can email the dealersden@confuzzled.org.uk to reduce the number to one table.
6. Those who were allocated a table will receive an email informing them of any additional fees that they must pay.
   • Payment deadline will be one month from when the email is sent to the applicant.
     • If a deadline is missed and no attempt has been made to request an extension the table will be reallocated to the next person on the waiting list.
7. Once we have received your payment the Dealers’ Den will send a confirmation email to confirmed your payment and that your table was secured.
8. Closer to the con you will receive an email informing you of your table code and the live map will be made available for you to look at where you are placed.

• We will be assessing dealers’ application across the following criteria, with weighted importance:
  • Product Quality
  • Relevance to Convention
  • Uniqueness and Innovation
  • Past Performance in Den (if applicable)
  • Business practices

• Our Curation Committee will evaluate these criteria using the weighted Likert Scale (0-5 points). To be considered, a dealer must score at least 1 point in each category (with 0 meaning fail). All criteria scores are then averaged to determine the dealers’ final score, which must be at least 2 points.
• The weighting is as follows:

• To minimise any potential personal bias, each dealer’s application will be reviewed by multiple members of the Curation Committee and the final score will be the average of all grades given by all the involved Curation Committee members.
• Aside from the above, we intend to reserve at least 10% of the tables in Dealers’ Den for new dealers, to promote those traders who never dealt in our Den before and are only just starting. They will also receive a discount.
• The curation process continues until mid-October 2024. At this point, Dealers’ Den will notify applicants who were not selected and will provide general feedback on which criteria needs more information or evidence. Rejected applicants will have a 72-hour to submit an appeal, including any additional information about their portfolio for reconsideration.
  • Any appeal submitted based on already purchased stock will not be approved as a place within the Dealers’ Den is not guaranteed to anyone.
• If the demand for tables exceeds availability, we plan to conduct a lottery in the second half of October 2024 and send the confirmation emails with results to dealers right away — whether they are successful in the lottery or are placed on the waiting list.
• We understand that for many dealers, financing their hotel stay depends on their participation in the ConFuzzled Dealers’ Den. Therefore, we will share these results with dealers during the payment window for the hotel. This approach will allow dealers to make an informed decision about confirming their registration and arranging their hotel accommodation – or cancelling it without the need to pay.

We are required to ensure that all electrical equipment used by dealers is safe to be used by UK law.

Dealers are required to declare and have any electrical items tested by a ConFuzzled approved and provided ‘PAT Tester’ when setting up their table(s) when setting up their table(s). You will not be allowed to take electrical items to your table(s) until they have been tested.

If there is a queue, or if you would like to leave your item with us and collect it later in the day, you will be provided with a cloakroom ticket which you will need to present on collection.

This year, we aim to share the results of Dealers’ applications shortly after the hotel lottery results. This way, Dealers will know if they have secured both a room in the hotel and a table in Dealers’ — so they can either confirm their registration or cancel it with no need to pay. However, we understand there may be some dealers who will be placed on the waiting list for Den and will decide to pay for the hotel, hoping that they will eventually get a table in Den. In case you don’t move from the waiting list and decide to withdraw from the con please see the ConFuzzled Conditions of Sale for Registration.

• Section 18 focuses on transferring your registration to another person.

In this scenario, simply:

• Log in to registration
• Head to the payment screen
• Note the reference code, and amount due
• Make payment using the bank details shown – a code will be shown to you that you should use as the reference number for payment from your online bank.
• Once paid, please contact dealersden@confuzzled.org.uk by email to advise us you have made a payment.

Please be patient whilst you await confirmation – payment processing on our side is done in batches by volunteers, and it may take a little while before you hear back.

If there is no reference code or amount due shown, please contact dealersden@confuzzled.org.uk for assistance.

The process is identical to the above, but you’ll just be making one lump payment for both your registration fee, and dealers table. The only difference is:

• Once you have made payment, please email both dealersden@confuzzled.org.uk and registration@confuzzled.org.uk to advise us of your payment.

Again, please be patient while waiting for your payment confirmation – it can take time for these to be processed by our volunteer team.